superfit has been one of the European market leaders in the children's shoe sector for decades. True to the motto "Loved by children. Praised by doctors "* we offer a variety of shoes for boys and girls of every age. For indoors and outdoors. Our collections inspire children with their trendy designs and help the development of children's feet in the best possible way thanks to their perfect fit.
Discovering the world on healthy feet with superfit.
Children discover the world anew every day – freely and carefree. Step by step. At superfit, we assume responsibility for the feet of our little ones and their healthy development so that they can survive life's adventures on healthy feet at every stage of their development.
That is our aspiration. Since 1972.
We give parents peace of mind, safe in the knowledge that with superfit they are doing the best for their children's feet. As a leading supplier in the European shoe sector, we at superfit know more about the development and manufacture of children's shoes than almost anyone else. For good reason – our shoes are sold in over 40 countries and recommended by doctors*.
What makes superfit shoes so special?
Our shoes are made especially for children. They are developed on child-friendly lasts that take particular account the anatomy of a child's foot, thus ensuring a perfect fit for children's feet. This was confirmed to us in a survey of doctors, in which 98% of the respondents gave the highest mark – on the rating scale good-moderate-bad.
Our shoes are also examined and evaluated during the development process by our target audience – the children themselves. Because it’s also important to inspire them.
Our claim "Loved by children. Praised by doctors." is lived by us throughout the entire design and manufacturing process.
Children's feet are demanding. That calls for the best quality.
But what exactly does quality mean for a child's shoe? Soft materials and special constructions that avoid pressure points. Particularly flexible and light soles that support a natural rolling movement. But also innovative functionalities and strict, tested guidelines for harmful substances that go beyond market standards and guarantee this high quality.
We also work closely with our partner GORE-TEX – many of our models are both waterproof and breathable. A must for active children who can't be stopped even by bad weather.
Durable and trendy – not a contradiction at superfit
We develop our shoes especially for active children, because they need comfortable and sturdy shoes the most. Of course, they should still be fashionable and cool so that they inspire big and small kids. Whether it's first walkers or sneakers, sandals, ballerinas, boots or slippers, there's a suitable pair of shoes for all babies, toddlers, kids and teens in our large range. And always in high-quality design, fashionable colours as well as with the best materials and lots of comfort.
Here’s what we pay special attention to at superfit:
- Optimal fit with stable heel support and enough space for small toes to roll and grow.
- Perfect protection against injuries and abrasion thanks to a stable forefoot and heel caps.
- Flexibility of the sole for easy rolling.
- Optimal foot strike cushioning and functional, removable insoles to guarantee a feather-light walking experience.
- Easy slip-in and child-friendly fastenings for quick, uncomplicated putting on and taking off.
- Lightness of the sole for carefree steps.
- Breathable lining and upper.
- Highest material quality, far above the legal requirements, because children's feet deserve only the best.
#designedinaustria
#developedinaustria
We take responsibility, not only for children's feet, but also for people and the environment. To this end, we are always working on sustainable innovations.
superfit shoes are designed and developed in Graz, Austria. We also have our own production facilities in Hungary, Romania and India. Fair working conditions, environmental protection and quality are our top priorities.
*The result is based on the evaluation of 342 returned evaluation forms with a given rating scale of good-moderate-bad. Most of the examiners completed the evaluation forms with a "good". Other assessment options in the scale were "average" and "poor". The experts paid particular attention to the following quality features: Heel hold, flexibility of the sole, slip-in, breathable materials and a sole profile suitable for use.
